YOR Health

Senior art director
6 Years
My Role at YOR Health
Led a collaborative team of designers, copy-writers, information architects, content analysts, and production specialists. Developed effective brands, sales, and marketing materials, for all forms of media and distribution, including web, print, and mobile, much of which is still in use today.
Leaving a mark
With a 180 degree turn on the brand positioning and sales strategies it was vital to start appealing to the fitness audience. By adding a sportier edge to the brand’s identity, this packaging survived all the metamorphoses of the industry and is still in use in 2021.