Opus Bank

Creative Director
+5 Years
My Role at opus bank
Responsible for the brand evolution of Opus Bank – from a community bank to one of the leading Business and Commercial banks on the West Coast. This evolution included an updated brand positioning, new tag line, new logo and new advertising campaigns. Oversight of the execution of all marketing media including print, digital, social, radio, direct mail, event marketing, website, database, email marketing and TV/Video production. Collectively delivered over 8 million impressions in under 12 months resulting in Opus Bank being ranked in the 2019 Top 5 West Coast Banks in “Internet Engagement” by Piper Sandler in their Pulse on Social Media Usage report.
Opus Website
Launched new opusbank.com, delivering over 2,500 more YoY direct leads among key business segments including commercial banking, commercial real estate banking, and retail banking platforms.
Pac-12 and NBA Super Stars
Developed campaigns to align NBA super stars Isaiah Thomas and Klay Thompson with the bank. Leveraged the Pac-12 relationship as well, as part of the whole effort.